Market Research

Activation Evaluations

Effectiveness, Efficacy, Direct Impacts on sales or preferences, Brand/Service Retention.

Perception Studies

Perceptual Assessments and Evaluation, exploring audience perception and underlying rationale.

Consumer Satisfaction

Assessed on Pre-Determined Indicators and Matrices, Identifies Service Gaps and Scope for Improvement.

Mystery Shopping

Assess Quality of Service or Offering, Employee Performance.

Communications & Advertising Research

Concept Testing, Storyline or Storyboard Evaluation, Brand Fit or Product Fit, Media...

Need Assessment

Need-Gap Analysis, Perceived Vs Expressed Vs Relative needs comparison.

Pricing Evaluations

Evaluating Pricing Perceptions and Preferences, Optimum Pricing Calculation, Brand – Price...

Media Habits & Mix Evaluation

Effectiveness, Efficacy, Direct Impacts on sales or preferences, Brand / Service Retention

Consumer Behavior and Preferences

What Consumers Prefer, Rationale behind their Preferences and Choices, Underlying...

Brand Health Tracking

Brand Reputation, Awareness and Preference, Brand Equity, Brand Positioning, Employee...

Census & Audit Tracking

Census, Listing, Sales and Volume Tracking, Inventory Movements, Retail Trends.

New Product/Concept Testing

Census, Listing, Sales and Volume Tracking, Inventory Movements, Retail Trends.

Shopping Trends and Habits

Shopper’s Behaviors, Latest Trends and Hype Analysis.

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