Activation Evaluations
Effectiveness, Efficacy, Direct Impacts on sales or preferences, Brand/Service Retention.
Perception Studies
Perceptual Assessments and Evaluation, exploring audience perception and underlying rationale.
Consumer Satisfaction
Assessed on Pre-Determined Indicators and Matrices, Identifies Service Gaps and Scope for Improvement.
Mystery Shopping
Assess Quality of Service or Offering, Employee Performance.
Communications & Advertising Research
Concept Testing, Storyline or Storyboard Evaluation, Brand Fit or Product Fit, Media...
Need Assessment
Need-Gap Analysis, Perceived Vs Expressed Vs Relative needs comparison.
Pricing Evaluations
Evaluating Pricing Perceptions and Preferences, Optimum Pricing Calculation, Brand – Price...
Media Habits & Mix Evaluation
Effectiveness, Efficacy, Direct Impacts on sales or preferences, Brand / Service Retention
Consumer Behavior and Preferences
What Consumers Prefer, Rationale behind their Preferences and Choices, Underlying...
Brand Health Tracking
Brand Reputation, Awareness and Preference, Brand Equity, Brand Positioning, Employee...
Census & Audit Tracking
Census, Listing, Sales and Volume Tracking, Inventory Movements, Retail Trends.
New Product/Concept Testing
Census, Listing, Sales and Volume Tracking, Inventory Movements, Retail Trends.
Shopping Trends and Habits
Shopper’s Behaviors, Latest Trends and Hype Analysis.